Contents
Socio Cultural Sustainability
Socio cultural sustainability is most
vital in the context of hospitality sectors (Baum, 2011). Sea Resort is a midsized hospitality
brand of Panama, Mexico. To attract maximum number of tourists to their
organisation, the management has to take suitable strategies for maintaining
socio cultural sustainability.
SWOT Analysis
SWOT analysis helps the organisations to
understand their positions in terms of socio cultural sustainability (Baum, 2011). Strengthens are the
positive sides of the organisation that helps them to enhance their
performance. In addition, to improve their performances, the organisation Sea
Resort also has to utilize strengthens in proper ways (Lennon and Peet, 2010). On the other hand, they also
have to take suitable steps for mitigating their weaknesses as well as threats.
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Strengthens
To
serve the guests better, the hospitality brand Sea Resort has to focus on the
socio cultural aspects. They should value the cultural aspects of their
guests (Lennon and Peet, 2010).
In addition, they also have to give priority to the social needs of their
guests. Being a well known destination place, a large number of tourists from
various parts of the world visit there. So, the organisation has to give priority
to the cultural values of the tourist from other countries also (Messenger and Shaw, 2011).
They have to provide all the facilities to their guests as per their demands.
Besides these, tourism is also a method of cultural exchange. So, they also should
promote local culture among the tourists (Messenger and Shaw, 2011). So, by giving priority
to the cultural values of the tourists, the hotel brand is able to enhance
their guests’ experiences.
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Weakness
As
a large portion of the tourists of hotel brand are from other parts of the
world, so they face difficulties in communication with the hotel staffs (Messenger and Shaw, 2011). So,
to enhance their guests’ experiences, the organisation has to train their
employees effectively such that they can be able to communicate with the
guests efficiently.
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Opportunities
Mexico
is a popular for its natural beauty and cultural values. So, the organisation
Sea Resort may promote their local customs, cultures to attract more guests
to their organisation.
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Threats
The
organisation Sea Resort is suffering from the threat of lack of effective
communication with the guests.
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Action Goals
v The
organisation has to train their service staffs properly to reduce the weakness
of lack of effective communication with the guests (Nailon, 2012).
v Besides
giving preferences to the own culture and tastes of guests, the organisation
also should help the guest to explore about the cultural values of the Mexican
culture.
Objectives
Ø To
promote local cultures, customs to the guests to make them aware about local
cultural values (Nailon, 2012).
Besides this, they also have to give priority to the cultural values of their
guests.
Ø In
addition, the organisation also should divide the market as per their demands
that will help them to take suitable tactics for enhancing their customers’
experiences.
Ø To
improve their customers’ experience they also have to focus on effective
communication process with the guests (Baum, 2011). Effective communication is also essential for
understanding about the major needs of the guests.
Economic and Political Sustainability
Economics and political stability both are
the major aspects in the tourism industries. Economic factors directly
influence the tourists. Besides this, the hospitality brand Sea Resort also has
to implement latest innovations in their organisation to attract more guests to
their organisation (Baum, 2011).
I this context, they require sufficient amount of money to adopt latest
innovations in their organisation. Political stability in the country also
helps the hospitality brands to attract large number of tourists to their
organisation.
SWOT Analysis
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Strengthens
Natural
beauty and goodwill as the major tourist spots in the world helps the country
Mexico to attract huge number of foreign tourists annually. As the Sea Resort
is a famous hospitality brand of Mexico, so they can be able to draw the
attention of the foreign tourists to their organisation.
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Weakness
In
the economical slowdown stage, like other hospitality brands all over the
world, Sea Resort also suffering from the issue of significant decrease in
their annual revenues as well as total number of tourists counts (Nailon, 2012). They also need
sufficient funds for implementing latest innovations in their organisation to
improve their guests’ experiences.
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Opportunities
Political
stability in the country helps the hospitality brand Sea Resort to attract
large number of guests to their organisation.
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Threats
Economic
downgrading situation in all over the world negatively affects the tourism industries
(Baum, 2011). So, to
attract more guests to their organisation, they have to give special
discounts or deals to the guests.
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Action Goals
v In
order to earn maximum profit from their business, they have to take necessary
strategies for reducing their operational costs (Baum, 2011).
v They
are also wanted to increase their profit margin by attracting maximum number of
foreign tourists to their organisation.
Objectives
Ø The
organisation has to utilize their funds in effective manner to adopt latest
innovations in their organisation that may help them to attract more guests to
their hotel.
Ø They
are also aiming to earn more profit from their business by attracting maximum
number of guests to their organisation by giving special offers to them (Baum, 2011).
Ø To
improve their profit margin, the organisation has to identify effective methods
for reducing their extra financial burdens.
References
Baum, T. (2011). Hospitality management. 1st ed.
Los Angeles: Sage.
Lennon, J. and Peet, M. (2010). Hospitality management. 1st ed.
Hodder & Stoughton.
Messenger, S. and Shaw, H. (2011). Hospitality management. 1st ed.
Macmillan.
Nailon, P. (2012). Theory in hospitality
management. International
Journal of Hospitality Management, 1(3), pp.135-143.
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